About Them
Hello Heart, which is the only digital solution focused exclusively on whole heart health, came to Scout Lab with the goal of launching their first integrated, national brand awareness campaign for the Dot-to-Dot feature.
What we did
Scout Lab were tasked with creating Hello Heart’s first integrated, national brand campaign that shows how easy their app correlates everyday activities with overall heart health — complete with a landing page, digital banners, OOH billboards, and a commercial spot. The objective was to raise brand awareness of Hello Heart’s app in a way that didn’t make taking care of one's heart health seem intimidating.
