About Them
PowerToFly was founded by Milena Berry and Katharine Zaleski to fast-track economic equity by upskilling and connecting underrepresented talent to roles in highly visible sectors.
What we did
Scout Lab and I rebranded PowerToFly complete with market research, a competitive brand audit, brand book, and a new website design to match. The website’s objective was to showcase the products’ value proposition and communicate the brand's message effectively while delivering a best-in-class user experience for both B2B and B2C experiences.
